So, it’s update time. Since time is a valuable commodity these days, I’m going to kill a few birds with one stone here (figuratively, of course – I like birds and have no intention of harming any). In a dazzling display of multipurpose efficiency, I’m going to combine a) a blog post… b) more precisely, a ‘contest’ post for the MSNW series… and c) an email newsletter. Since the next chapter of MSNW is all about email newsletters, I figure rather than telling you what I’ve learned I will just show you by including the newsletter here.
Before we get to that, I will preface by pointing out that my list is actually still pretty small, since I don’t play a lot of shows and have really only recently begun to get myself organized and maintain a list or a newsletter of any sort. Still, I’m a fairly quick learner, and I like to wade into the thick of things, so that’s what I’ve been doing: learning the ropes and laying the groundwork for more serious list-building later on…
I did some research and selected MailChimp as my email and list management platform – as far as I can tell the features rival anything out there, they have great tutorials and a very low-key, easygoing and fun vibe. Also, the whole service – not a limited or dumbed-down version, the full premium package – is completely free until you hit 500 people. From that point on their prices are in line with their competitors, so I figure this is both friendly and smart on their part. A nice way to get started on a serious platform without spending too much until you have the numbers to justify it. Read the rest of this entry »
